Creating an account on Instagram and then wishing it would help you grow as a business is a good reason to be on Instagram.
But your presence on Instagram should matter if you want to climb to the top. If you don’t matter, people won’t pay the least bit of attention to you.
And to get attention these days, you need to step up your game.
Remember, it’s the year 2018. It’s a year when there are much other interesting stuff in this world. So, unless you engage your audiences and “un-bore” them, you’re on your own.
Here are the ways to create engagement successfully.
1. Show Your Brand’s Story
A genius way to engage audiences on Instagram is to share your story. You can do it simply by letting the photos do the narration. You can also do it creatively by using the compelling combo of photos and caption.
Sharing your story can work wonders for your business. Doing so gives your audiences an opportunity to learn all about your business, which will encourage them to care.
Think about it. Even if you meet a person for the first time, and then he tells you his story, of course, you’ll pay attention. And of course, you’ll care.
2. Prioritize Quality
You can create engagement (or better the one you already have) on Instagram if the people there take you seriously. And a guaranteed way to be taken seriously is to post quality content.
Prioritize quality content. This means posting informative and purposeful content with a target audience in mind.
Don’t post on Instagram for the sake of having something to post. This approach is silly because it only wastes time.
And on the subject of quality, don’t push aside the importance of good grammar. Polish up on your words or hire a proofreader to help you.
So, if you’re speaking to audiences in English, be sure you have excellent English skills. It’s actually a big turn-off for audiences if don’t speak English well.
3. Use Automation
Third up is to use automation tools. Such tools will automate generic tasks so you could focus on more important aspects of growing your business.
Generic tasks such as sending automated welcome messages and auto-liking your followers’ post are some examples of generic tasks.
Want a list of the best automation tools in 2018? Well, lucky for you. Fred Harrington has got you covered.
As mentioned earlier, it’s 2018. Lots of people are on Instagram. And while lots of them can pay attention to you, you don’t have a guarantee of them sticking around for the long haul — unless, of course, you create engagement.